Bruce Philp: Consumer Republic : Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World


Description
In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands. The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. Through this book Bruce Philp will inspire you to buy less, maybe, but demand better; to make better choices; and then to speak up when you're happy and when you're not. Pin every one of these acts to a brand and corporations will be forced to cooperate in making our way of life sustainable. Ultimately, if we take control of brands, we can save the world.
A two-volume anthology presenting attractive repertoire for oboe and piano from the sixteenth century to the present day. Each volume presents the pieces in chronological order and prints the year in which they were written giving a feel of different styles of music through time. Includes a wide range of material from Bach to Beizai and from Handel to Hindemith. Consumer Republic : Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World free epub The culmination of a lifetime s work in character education from one the preeminent psychologists of our time, this landmark book gives us the tools we need to raise respectful and responsible children, create safe and effective schools, and build the caring and decent society in which we all want to live." This collection gathers together nearly 330 tangrams, the best creations of both Chinese and Occidental puzzle devisers. Included are puzzles carefully selected from rare 19th-century books and some of the most inventive and imaginative inventions of Loyd and Dudeney. Tangrams range from the relatively easy to the difficult.
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Author: Bruce Philp
Number of Pages: 274 pages
Published Date: 07 Feb 2012
Publisher: MCCLELLAND & STEWART
Publication Country: United States
Language: English
ISBN: 9780771070044
Download Link: Click Here
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